Sony Media Entertainment Solution

For Broadcasters / Production Houses

• Growing demand for visually compelling content that was previously difficult or impossible to achieve.
• Increasing expectation for live streaming with a cinematic look and professional production quality.
• Need for standardised gear usable across teams with varying levels of camera expertise.
• Pressure to minimise total workflow, including shooting, set-up and tear-down time.

For Houses of Worship (HoW)

• Need for multi-camera viewing and live streaming, even when operated by volunteers unfamiliar with professional cameras.
• Rising demand for live music content with high sound quality to engage younger believers.

For Freelancers

• Need to cover a wide range of jobs using personal gear, including video/RAW, 2K/4K and SDR/HDR workflows.
• Importance of choosing systems that provide a clear step-up path for future career progression.

WIDE-RANGING LINE-UP

A comprehensive camera line-up supports a broad range of applications, from entry-level production to high-end broadcast, including:

• Cinema Line (VENICE 2, BURANO, FX Series, FR7)
• VENICE 2 Extension System
• System Cameras
• PTZ Cameras
• Interchangeable Lens Cameras (ILC), including LR1

LOW NOISE CAPABILITY

Cinema Line cameras feature Dual Base ISO, enabling low-noise performance even when operating at higher base ISO settings. Noise levels remain comparable to daylight scenes captured at standard base ISO.

Virtual Production / Camera Tracking System

CHALLENGE

Virtual production set-up can be time-consuming, particularly when camera tracking systems require marker placement and calibration.

SOLUTION

Sony's OCELLUS camera tracking system calculates camera movement without physical markers, enabling faster set-up and operation. Sony's virtual production ecosystem includes LED walls, Cinema Line cameras, tracking systems and VP toolsets, supporting seamless end-to-end workflows.

Continuous Expansion of Capability

CHALLENGE

Over time, production equipment becomes outdated, often requiring additional investment to maintain technological relevance.

SOLUTION

Continuous firmware updates help extend product usability and maximise long-term value. Sony's VENICE 2 Extension System further expands the capabilities of VENICE 2, supporting evolving production needs without full system replacement.