Since 1999, the My Sony Academy has hosted workshops, with its first taking place at Bugis. Driven by Sony's vision to deliver groundbreaking new excitement and entertainment, the academy's primary objective is to guide Sony product owners on how to make the most of their purchases. My Sony Academy creates a fun learning environment where like-minded people from all walks of life can meet and share their creativity, leveraging their shared passion for Sony's technology and content.

In response to increasing demand, the My Sony Academy has relocated to the Sony Singapore flagship store at 313@somerset. This central location serves as a hub for like-minded individuals to come together, bond, and form a community, united by their enthusiasm for the brand and its commitment to innovation.