BRAVIA 9
Our brightest 4K ever
The flagship. Our brightest ever 4K BRAVIA delivers supreme contrast for the ultimate, most authentic cinematic experience.
See why customers are raving! 🌟 Read our 5-star reviews.
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"High quality great TV. Great Google platform. Fantastic picture esp on cinematic and IMAX mode."
- A********, Singapore
"SONY BRAVIA 9 IS THE BEST TV SONY HAS EVER MADE. This is hands down the best TV Sony has ever produced. The picture quality is outstanding and so filmic...Best TV buying decision I’ve ever made hands down."
- T***********, United States
"Smashing TV. Always had Sony TV... the Bravia 9 is so advanced and the colour is so vibrant and natural, it makes watching TV a joy…"
-S***, United Kingdom
"Amazing tv. I just initialized a 65” and am already amazed at the picture quality and the brightness..."
- C*****, United States
"I have been enjoying the big screen and excellent color tone for 1 month ever since Sony delivered the Bravia A9. Thunderous sound system and great vocal adjustment that came with the TV system."
- G****, Malaysia
"This TV will rock your world! Had this TV since December. Wonderful TV, the best I ever had. Incredible picture and brightness."
- B*********, United States
"Picture and audio is excellent. Installed last Friday and it's an amazing picture..."
- j*******, United States
"Superbly realistic picture and amazing sound. The picture is so good with great brightness and realistic skin tones. The sound is truly amazing, by far the best I have ever heard from a TV."
- H***********, United Kingdom
"Fantastic TV. Highly recommended. One of the best TV's on a market today! Excellent design, Great sound and video quality. For the best sound experience I recommend to purchase a Sony top of the range soundbar with the subwoofer and rear ATMOS speakers. The Sony Bravia Code with IMAX enhanced movies is impressive and 10 free movie credits is a great addition. I've got 75" model and it's a great screen. Highly recommended purchase. It's expensive, but it's worth it!"
- M********, United Kingdom
"Great TV with beautiful screen. Good user interface, with shortcut available for quick settings and with Google TV you have a lot of app available. Beautiful screen, with exceptional color, brightness and contrast, this is one of the great TV you can get now if you want to have a home cinema..."
- M******, Malaysia
"Great TV. Very good picture quality & also very good speakers."
- F***, Singapore
"Great Modern Day TV. Great product . Love the TV. It is super fast. The image is super nice. Can't say enough good things about this TV."
- C********, United States
"...i think it's a cinema killer the picture is jaw dropping amazing and the tv speaker are out of this world I would love to combine the quad theatre speakers with it one day."
- J********, United Kingdom
"This TV quality is like I’ve never had, I’ve personally only every owned Samsung TV’s and now comparing it to this Sony the quality is something I can definetly notice a difference."
- C***************, United States
"Sony does it again. First and foremost, what an incredible experience receiving a Sony a TV. My husband and I have been Sony fans for quite awhile. The TV itself is beautiful. It is sleek and lighter than expected. The picture quality is exquisite, too. It has the ability to brighten the picture when something is too dark to see. The remote is sleek and has light up capability in the event you’re looking for it in the dark. Overall, and excellent product, so much so we are looking to buy another."
- c*******, United States
"Brilliant Bravia 9. I have the Sony Bravia 9, 75-inch TV.. it is a big TV, with excellent build quality and a very sleek design..
You have a choice of width of where you place the feet, which is great to cater for different sizes of TV cabinet. Plus, the choice of height to have the TV, which allows the placement of a soundbar at the bottom of the TV…
Setting up the TV I found was straightforward, almost like plug and play... I was all set up and ready to watch and explore the features of this TV very quickly…
I am very impressed with the excellent picture quality from this TV. It adapts to its environment well, the picture is vibrant and sharp. For me this TV reproduces well balanced vivid colours, contrasting shadows and highlights, in what to me looks very accurate representation and with true colour tones.. The picture produced by this TV is giving me an excellent immersive viewing experience that both me and my family are thoroughly enjoying…
Also contributing to this immersive experience is the audio that is produced by this TV. The TV adapts the sound to the size and shape of the room, and I can say that the sound direct from this TV is the best I have experienced...The sound output really does fill the room with clear vocals, good midtones plus a decent bass sound, this TV produces a very good sense of surround sound."
- G*******, United Kingdom
“Brining the big screen experiemce to your home... I was impressed with the size of the tv and its build quality. ..Setting up the tv was simple and we connected it to a google account... The thing I most enjoy about this tv is that it is like having your own cinema experience at home, bringing those big screen pictures to your living room."
- H********, United Kingdom
"True Flagship QLED Masterpiece with finesse. Design and Build 9.5/10 The Bravia 9 is incredibly built, everything from the heavy metal feet to the sleek frame exudes quality. The metal feet can be positioned in four different ways, making it versatile for different setups, including a raised position to accommodate a soundbar. The rear has panels to help tidy all your cables...The design is sleek and modern, with a checkerboard rear and metal speaker grills, making the Bravia 9 look good from every angle. The metal frame and Sony's logo on the bottom strip give the TV a premium feel.
Picture Quality 10/10 The first thing that impressed me about the Bravia 9 is the fact it’s the only TV I have not had to adjust any of the settings. Professional mode on the Bravia 9 is absolutely perfect for watching movies. Normally I spend hours tweaking picture settings to get them just right. With the Bravia 9, the only adjustment I made was setting live colour to medium; everything else was spot on. The Bravia 9 is spectacularly bright which means in bright rooms, the TV gets plenty bright enough. The reflection handling is also excellent which helps at being perhaps the best TV available for bright rooms. In darker rooms, if the brightness becomes too much, then simply turn on the ambient light sensor and the TV perfectly adjusts the light output to ensure it is comfortable. The control of how well the brightness is managed on the Bravia 9 is its greatest strength. The Bravia 9 doesn’t just blast out the brightest image possible; it is so much more nuanced than that. Contrast is excellent and was able to produce blacks very close to OLED. In some cases, there was a very small amount of blooming but it was not in any way distracting. Being a QLED, the colours pop and thanks to the astonishing high peak brightness, the colour volume is immense. Motion is also excellent. In terms of picture quality, the Bravia 9 is the most impressive LCD I have ever seen. Picture Quality for Films and TV shows 10/10 When it comes to films and tv shows, ‘natural’ and ‘cinematic’ are the two words that come to mind. Motion is flawless when watching Blu Rays and there’s something so natural about how the Bravia 9 presents everything. The colour pallet is very well controlled with plenty of volume and such nuanced control over the brightness..Colours were spot on; contrast was excellent with perfect shadow detail. Again, professional picture mode is the way to go. Details were super sharp and the blacks in the cockpit were deep and inky. The details..were razor sharp and the colours demonstrated how much colour volume the Bravia 9 has. The TV had no issue reproducing any colour; it looked absolutely stunning with the perfect amount of saturation to show off how colourful life can be on planet Earth...The details in colour, contrast, edges and the way the lights shone with such finesse on the spectacular highlights really showed me how impeccable the Bravia 9 is...Blooming was not an issue at all, even for super bright scenes.. The neon colours popped off the screen and were punchy and vibrant. Picture Quality for broadcast TV Standard definition content on a 75 inch TV is hard work, nonetheless, the Bravia 9 was up for the task. For HD content, the Bravia 9 does an great job of upscaling again without making anything look overly sharpened. Sports was brilliant as the screen can maintain its high brightness and the panel is exceptional clean.
Gaming 9/10 Sony has quite a lot of features for gaming. The Bravia 9 supports 4K 120Hz gaming with VRR. There’s also a new PlayStation remote play app, allowing you to use Remote Play from your PlayStation directly on the TV. There is a gaming menu that displays the frame rate, adds a crosshair, allows you to resize the playable area, and toggle VRR. There are also three gaming presets: Standard, FPS, and RTS. Using the PS5 auto optimisation settings, the colours were gorgeous and the contrast was excellent. There is also the option for motion blur reduction. This was very helpful for Black Myth: Wukong, as I prefer the fidelity mode on this game, which comes at the cost of frame rate. The motion blur reduction is essentially black frame insertion and made it a much better experience... Input lag wasn’t an issue for me when playing Call of Duty: Black Ops 3 Zombies or Gran Turismo 7 online. Where the Bravia 9 really comes into its own is with games such as Spider-Man 2, Horizon Forbidden West, and The Last of Us Part II Remastered. Colours on Spider-Man 2 were punchy, and darker scenes in The Last of Us Part II were handled well with excellent shadow details.
Sound Quality 10/10 There are a total of 8 drivers on the Bravia 9, including 2 height channels and frame tweeters (clever stuff). The sound is optimized using the microphone on the TV remote to ensure you get the best sound from the seating position. I started off watching Top Gun: Maverick and was gobsmacked at how good the speakers are on this TV. I haven’t heard another TV quite like this. There was plenty of bass, way more than I have heard from any other TV. Dialogue was clear, and the two height speakers did an amazing job when the jet flew overhead. The sound system on this TV has to be heard to be believed. If you are looking at a budget to mid-range soundbar, I wouldn’t bother; the Bravia 9 is more than adequate. Obviously, it isn’t a replacement for a high-end soundbar or a dedicated home theatre; however, Sony still allows you to integrate the built-in speakers into a compatible home theatre setup... With a compatible Sony AV receiver or soundbar, you can use the TV speakers as a centre channel, or in my case, a second centre channel with Sony’s S-centre speaker mode. This feature allows you to make the most of the Bravia 9, as using it expands where the sound is coming from and makes it feel more like it comes directly from the screen. The effects are very subtle, to ensure there isn’t a mismatch between the dedicated speakers and the TV speakers; however, it does add some more height to the centre channel, which I find great.
Features 9/10 The Bravia 9 runs Google TV, which is an excellent operating system as you can download apps from the Google Play Store and Chromecast from other devices. The menu is easy to use, runs smoothly most of the time. There is a lot that can be customized in terms of quick settings and quick access to input selection, as well as controlling your AV receiver/soundbar settings. It comes with 10 credits to redeem films on the Sony Pictures CORE app. This app is something all other streaming platforms need to take a note from as the CORE app streams 4K HDR movies at high bitrates which rivals 4K Blu Ray. The app has a huge list of Sony films you can choose from, including many that can be watched for free.
The tv also has a PlayStation Remote Play app, allowing you to connect to a PS5 in another room in the house and play on the TV. handy feature, however I do have my PS5 connected directly to the Bravia 9.
The Bravia 9 supports Dolby vision, HDR10 and HLG. Streaming apps including Sony Pictures CORE, Netflix and Prime Video have an option to turn on calibrated mode which automatically puts your TV in the best picture mode. The Bravia 9 also supports Calman software which makes calibrating the TV easier. This is not something I have done as the professional mode results in phenomenal picture quality as is.
Conclusion 10/10 Overall, the Bravia 9 produces some of the best picture quality I have ever seen; the colour volume is excellent, blacks are deep and inky, motion is absolutely perfect and there is such nuanced control of the brightness. Furthermore, the Bravia 9 has top-tier build quality, stunning design, runs Google Tv and has the best sound system I have heard built into a TV. This TV is the complete package for everyone and is truly one of the best TVs I have ever seen. I would highly, highly recommend it."
- A******, United Kingdom
"Bravo Bravia!... This brings me to the Sony Bravia 9, this is what I can only describe as a “statement TV”, everything about it is statement’y....The actual screen itself is finished in premium materials that simply look amazing in any room. Guests have audibly gasped with delight upon first sight – and that’s even before it’s powered on. Feed it a high-quality signal like 4K, HDR or Dolby Vision and OMG (as my kids said), it’s breathtaking and a real WOW moment. The definition, the brightness, the colour and a first for me is the fabric of the image – almost better than life like. Despite all the technical wizardry going on behind the scenes, I’ve never seen an image look so NOT processed and so real-world-like. I stand proudly admiring the image and the reactions of my casual audience..Sony’s very clever engineers have created a TV that calibrates itself based on not only the specific content you are viewing, but also how you are viewing. It’s called Calibrated Mode, and it’s a game changer. Whether you are streaming through Netflix or Prime or even Sony’s own Sony Pictures Core streaming service, the TV understands what you are watching and therefore what you should see, as The Director intended. A studio and professional quality image out of the box without all the hours and hours of fiddling. Add in the optional Bravia Cam, and it will even take into account your viewing environment (including your seating position) and calibrate accordingly. My torment and that constant search for the perfect picture is over, all that’s left for me to do is to enjoy the movie or the game, and that’s the way it should be."
- F*******, United Kingdom
"Truly High-End. Stunning Picture & Sound! I finally bought this TV after going through a series of reviews on various testimonials on YouTube. And it turns out this TV is truly amazing both in terms of picture quality and sound. Sony you did it again! Really-really love this..."
- A********, Indonesia
*Review is translated from Bahasa Indonesia
"Super bright with deep blacks...The clarity and the quality of the picture blows me away every time I see anything on it. Any tests I have thrown at the TV using HDR content - it has passed with flying colors. To my eyes - it has the same depth of blacks as my OLED TV, but with a lot more brightness, making the picture pop. The preset calibrations across various sources add a lot to the picture as well - and the ability to have a different picture preset on different apps etc. is just brilliant."
- T*********, Singapore.
"The TV is amazing. I switched it out with a Samsung that I got 6 years ago. My old tv was slow and lagging. The new Bravia 9 that I have received is amazing. It blows me away with its picture quality, particularly in HDR/DolbyVision content. again. The remote is backlit too and rechargeable via usb C. Watching simple 4k demo video on Amazon or Netflix is amazing"
- S******, United States
"I’ve never had a google tv and it’s been great. It’s so big and the sound isn’t loud but it’s very clear and crisp. You can use voice commands to turn on the tv and volume etc. the remote also doesn’t use batteries. You can charge it which is awesome. It’s way bigger than I expected as well"
- A********, United States
"Wow! Simply wow, the picture quality and sound are absolutely amazing!! I am in love with this tv, and while I did get an electrician to pull the wires thru the wall, as it’s a smart tv, i literally didn’t need to.. all the apps I would have used the Roku for are on the tv, and it has Apple TV too! Brilliant!"
- A********, United States
"The Sony Bravia is by the far best TV. It has AMAZING picture quality. Set up was easy and all tv apps are on it. We haven’t set up a speaker system yet but even without it the TV can get loud. We got it mounted and the guys who came to do it even said Sony is the best TV. Highly recommend!"
- T**********, United States
"This TV has great clarity and the sound is amazing on it! I am glad that Sony is still around and making great products! Thank you Sony and Influenster for the tv upgrade!"
- L********, United States
"Excellent sound and picture quality. The sound quality is exceptional. We always had Sony TV’s in the past, always trusted Sony’s quality...Picture is great too, it adjusts to the light in the room, even when th lights are out. My kids love this new TV, they say it feels like they are watching movie at a movie theatre. The Bravia 9 overall looks more sleek, and modern. As standard with all Sony TV’s, it is very easy to setup and easy to anvigate through. Highly highly recommended Sony Bravia 9 to anyone who enjoys watching shows or movies at home! Excellent product."
- A******, United States
"Just wow. Baby I loveeeeeee this tv show the colors are great, it gives me "immersive experience” to its highest degree. The sound also gives depth."
- v********, United States
"Great TV. The picture is amazing. Sony TV’s are really good especially bravia’s."
- C*******, United Kingdom
"Absolutely great tv. I am more than pleased with my purchase of the Bravia 9 tv it is everything I read about and being all things Sony it is my best buy so far."
- T***, United Kingdom
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BRAVIA 9 | Our brightest 4K ever
Cinema
Your home. Your cinema.
Every detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.
Picture
Unparalleled brightness, incomparably beautiful colours
Step into a new realm of realism. Unlike other TVs, our expanded colour volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.
Sound
Our most cinematic sound. World’s first TV with Beam Tweeter.
Immerse yourself in expansive cinema-like sound. With the world’s first up-firing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema.1
Design
Harmonic Presence. Blends in naturally.
Everything in harmony. Our new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.
Entertainment you love. With help from Google.
Google TV™ 2 3 4 5 brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.
Game
Play Like Never Before™
BRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®5 console for absolute immersion.6
Environment & Accessibility
Love the planet, smart for all
BRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.
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1 Sony’s research in March 2024.
2 TV image is simulated. The actual look of the TV may differ, depending on model, size, region and country.
3 Some apps, contents and/or features may not be available in all countries. Subject to availability.
4 User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
5 Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.
6 PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
