AC LABS: CAPTURING BRAND ENERGY WITH DARREN & SHERRY

Upgrade your content creation skills and learn the mechanics of hybrid photo and video production in this hands-on workshop led by Darren Choy and Sherry Wong of The Box Collective. This workshop teaches you how to translate a brand brief into compelling visual narratives that showcase energy and lifestyle. 

Use a synchronised dual-operator workflow to capture dynamic action and high-detail imagery across photo and video simultaneously, while learning to direct body language, style apparel, and frame talent for commercial impact. 

IG: @sherrified https://www.instagram.com/sherrified/ 

IG: @dchoyy https://www.instagram.com/dchoyy/

• This workshop is open to learners of all camera brand owners.
• Please bring your own mirrorless camera, capable of manual operation, with a standard zoom lens.
• Limited ILME-FX3 and ZV-E1 cameras with assorted lenses will be available for loan on a first-come, first-served basis:
  • FE 24-70mm F2.8 GM II
  • FE 50-150mm F2 GM
  • FE PZ 16-35mm F4 G
  • FE 24-50mm F2.8 G
  • FE 24-105mm F4 G OSS

LEARNING OUTCOMES

• Run a dual-operator workflow to capture simultaneous action and lifestyle imagery
• Create visual stories highlighting product energy and lifestyle over features
• Framing talent and posture to highlight apparel performance and athletic form

PROGRAM SCHEDULE

1:00pm to 1:15pm
Reception opens & equipment loan.

1:15pm to 2:00pm
Theory session

2:00pm to 2:30pm
Shoot Demonstration

2:30pm to 3:30pm
Practical Shoot

3:30pm to 4:00pm
Review & Debrief

4:00pm
End