Promo Mechanics
a. Pre-order Promotion Duration:
The promotion is valid from September 16, 2026 until October 17, 2026.
b. Availability:
The promotion is available in all participating Sony Centres and authorized retailers.
c. Pre-order Requirements:
Customer is required to give a down-payment of Php 5,000 in all participating Sony Centres and
authorized retailers to pre-order a unit of SEL400F45GM or SEL600F63GM.
d. Free Item:
· Upon purchase, customer must register the SEL400F45GM or SEL600F63GM unit to MySony. Customer is entitled to receive one (1) Nitecore BB Nano Electronic Blower Kit worth Php 4,000 and one (1) Box of premium items worth Php 4,800 for each unit purchased of SEL400F45GM or SEL600F63GM upon presentation of email proof of successful MySony product registration
i. Customer Journey Map for Product Registration
1. Register / Log In to MySony
2. Go to “Register a Sony Product”
3. Follow guidelines and input product details
4. Upload receipt of purchased product
5. Press “Submit” once all details and files have been inputted
6. Screenshot proof of successful MySony Product Registration
· (See image below for sample proof of successful MySony product registration)
e. The lens and accessories cashback promotion is a sell-out-based promotion. Compensation claims would be honored upon submission of invoice claims dated within the promotion period.
f. Compensation claims would only be honored if the models bundled together are noted in one (1) Invoice
g. Exception:
This exclusive promotion cannot be combined with any existing Sony Camera promotions.
h. Claiming Process:
The main unit and the premium item will be claimable starting from October 19, 2026, onwards from participating Sony Centres and authorized retailers.
i. Failure to Claim:
Failure to claim the main unit and the premium item, and make full payment by December 17, 2026, will be subjected to cancellation of order, and the Php 5,000 down payment will be refunded to the customer.
Thank you for your continued support of our products.
